GIVE YOUR CUSTOMERS SOMETHING TASTY TO TALK ABOUT

SALT is an innovative service devoted to helping e-grocers engage in meaningful social media conversation with their customers to build trust and increase conversions. Make sure you are the first to know more!

WHAT IS SALT

The key barriers to online grocery shopping are a lack of trust in the quality of fresh produce and the persistence of historical shopping habits

HOW DOES THE MAGIC HAPPEN?

We gather opinions and decision-making data and analyse it

  • In order to increase purchase conversions SALT builds up consumer trust gathering, displaying and analysing social opinions gathered on the e-grocery platform and via social media-based conversations.

  • Opinions on e-grocery platforms will be collected via an embeddable feature set consisting of multiple rating parameters (e.g. freshness or taste) and customer reviews. Customers can rate both individual products and onsite recipes.

SHARE VALUABLE CONTENT

Create valuable content with enhanced social media marketing attributes

  • Share & Collect

    Ratings and opinions around individual perishable products (e.g. a tomato) are not inherently compelling for people to share in their social networks. SALT ensures that social media opinions can be harvested

  • Create valuable content

    SALT helps you identify what kind of food-related social media content is relevant, informative and entertaining enough to invoke social sharing (e.g. our research shows that photos of meals are often shared)

  • Converge & Get Noticed

    SALT brings these elements together by providing an easy way to connect relevant user-generated content and instantly link it to relevant e-grocery products in order to increase exposure and conversions

GET ANALYTICAL DATA

In the background, analytical data on ratings and social media engagement will be collected and made visible to the e-grocery platform operators

  • STRATEGIC PLANNING

    This information will support strategic planning (e.g. deciding which products to purchase and promote)

  • MONITORING

    In addition, e-groceries will be able to monitor food-related trends which will help with future inventory planning

  • ACTIONS ON FEATURED PRODUCTS

    For example, certain exotic foods might be growing in popularity and they will need to be sourced in advance of mass demand

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CONTACT FORM

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