GIVE YOUR CUSTOMERS SOMETHING TASTY TO TALK ABOUT
SALT is an innovative service devoted to helping e-grocers engage in meaningful social media conversation with their customers to build trust and increase conversions. Make sure you are the first to know more!
WHAT IS SALT
The key barriers to online grocery shopping are a lack of trust in the quality of fresh produce and the persistence of historical shopping habits
HOW DOES THE MAGIC HAPPEN?
We gather opinions and decision-making data and analyse it
In order to increase purchase conversions SALT builds up consumer trust gathering, displaying and analysing social opinions gathered on the e-grocery platform and via social media-based conversations.
Opinions on e-grocery platforms will be collected via an embeddable feature set consisting of multiple rating parameters (e.g. freshness or taste) and customer reviews. Customers can rate both individual products and onsite recipes.
GET ANALYTICAL DATA
In the background, analytical data on ratings and social media engagement will be collected and made visible to the e-grocery platform operators
This information will support strategic planning (e.g. deciding which products to purchase and promote)
In addition, e-groceries will be able to monitor food-related trends which will help with future inventory planning
ACTIONS ON FEATURED PRODUCTS
For example, certain exotic foods might be growing in popularity and they will need to be sourced in advance of mass demand
CT - Contacto
If you wish to contact us, write an email to firstname.lastname@example.org or you can fill out this form: